Building Design Systems for Stanford Online
OBJECTIVE
Create a flexible, custom webinar illustration that could be used consistently across multiple marketing channels, including email, web, and social media.
SERVICES
Graphic Design
Illustration
Concept Development
The Process
I designed a single core illustration and treated it as a modular system rather than a one-off asset. From that base, I adapted layout, scale, and composition to fit different formats and use cases while maintaining visual consistency. Each version was optimized for its specific platform to ensure clarity and cohesion across touchpoints.
The Outcome
The final system delivered a cohesive visual presence across email, web, and social media using a single illustration framework.
The illustration introduced a fresh, original visual language for an emerging topic without relying on overused stock imagery. By using illustrations and icons from past projects, I was able to reduce production time while allowing the design to scale efficiently across multiple channels.
