Building a Brand System for Majic Plant
OBJECTIVE
Develop a brand identity for Majic Plant from the ground up, balancing expressive storytelling with a flexible visual system that could support ongoing marketing and client-facing work.
SERVICES
Brand identity design
Logo design
Visual system development
Pitch deck and presentation design
Email marketing design
Social media and digital marketing assets
The Process
Starting from scratch, the goal was to create a system that felt expressive and human, while still being practical enough to scale across marketing, presentations, and client communications.
The process began with defining the brand’s target audience, tone, and visual direction, followed by the design of a custom logotype, color palette, and supporting graphic elements. From there, I built a flexible system with reusable templates that allowed the team to work consistently across formats and audiences.
The Outcome
The final result was a cohesive visual identity that supported Majic Plant’s growth from a creative collective into a client-facing branding studio. The system was used across pitch decks, email campaigns, and ongoing social media content, giving the brand a recognizable voice and visual presence across platforms.
